McDonald’s enters the Metaverse to open a restaurant.
Yes, you read it right!
The burger empire submitted trademark applications for items including virtual restaurants and non-fungible tokens (NFTs), which seem connected to the Metaverse, a virtual reality environment.
Now the question must arise in your mind: what is Metaverse?
Let’s understand it first, and then we move further.
Metaverse
You’ll see quite a complex meaning if you search for a metaverse definition online. The following is a simple version of a description from a Forbes Q&A article. At the same time, the meaning may change significantly over time: The Metaverse is a collection of virtual and mixed reality environments connected by a computer browser or headset. Using avatars, participants can engage in real-time conversations and govt jobs experiences in the Metaverse even if they are geographically distant.
McDonald’s enters Metaverse: What exactly will Mcdonald’s do
What would McDonald’s most likely do in the Metaverse?
The company has submitted patent applications that hint at creating virtual restaurants that appeal to youngsters, increasing the fast-food franchisor’s sustainability for many years.
According to the Forbes article concentrating on McDonald’s, the company now anticipates customers to virtually gather there and purchase real meals that will be delivered to their houses. Moreover, users of the Metaverse are probably placing orders for products from other brands as well.
According to Forbes, the burger chain will also offer virtual products like branded clothes for avatars to wear and furniture for their customers’ virtual homes.
Is there an NFT at McDonald’s?
The patent filings also reveal McDonald’s interest in developing non-fungible tokens (NFTs), limited or unique collecting objects from the digital world. The business launched an NFT to raise awareness of McRib’s 40th birthday.
On February 4, the business submitted ten trademark applications to the US Patent and Trademark Office, including McCafe and McDonald’s applications.
One trademark covered “running a virtual restaurant online with home delivery,” while another covered “virtual food and beverage goods,” including NFTs. Additionally, it trademarked entertainment offerings such as “online actual and virtual concerts” using the McDonald’s and McCafe trademarks.
According to trademark lawyer Josh Gerben on Twitter, the trademarks would defend the concept of McDonald’s entering Metaverse in the area of restaurants that can serve both virtual and actual meals.
He also tweeted, ” If you become hungry when hanging out in the Metaverse. You are not required to remove your headset. You can enter a McDonald’s and make a purchase. It arrives at your door after some time.”
Is there only one McDonald’s food franchise that enters Metaverse?
No, the rival burger chain Wendy’s already has a presence in the Metaverse.
Conclusion
As McDonald’s enters Metaverse, others are also trying to enter it to be in a race of rapidly changing technology. Smaller businesses are also ready to participate in the activity by purchasing their area on ready-made metaverse platforms like Decentraland, Sandbox, and Mirandus.
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